I’m not interested in what you do. What can I do?
Google Adwords is a free service. You can sign up by adding your credit card details to your Adwords account. You then create your first ad. You will not be charged till you decide to run an ad. Nothing difficult -Title, URL and a descriptor.
Based on an auction system your ad may then appear first second or third on a search inquiry. You can also display visual or video ads, but lets take baby steps at the beginning. Facebook ads work something similarly.
Note: If you’re doing Bing Ads, we don’t know what the process is …it seems to be run by that guy who sat in the back of class digging his initials into the desk.
Fantastic! But whats in it for me?
Your advantage is serious cross platform advertising for at a low cost. Automate and schedule that process correctly and …well, lots of people get your message. The big bonus – You don’t even need to pay us to advertise for you – we’ll show you how!
Digital Advertising – what is it?
Tom Sawyer, Banksy, Pammie Anderson, Durex, Ronaldo, Cocaine, Elvis, Hendix and Hoovers. I said hoovers, not hooters! Advertising is a huge subject, coveri ng all import, from the grand to the grime.
Someone wise once said that a business is two things – ” One to make and another tosell.” To advertise presents something in its best light, showing features (description), advantages (comparative) and (emotional) benefits (FAB).
Advertising is the middle bit between making and selling!
Advertising is a brutally real art form – if you cannot grab attention, you fail. Your job is to manipulate emotion to sell a product or experience.
“Hard drugs – light sentence.”
The first thing you’ll notice about major advertisers is that they rarely deviate from standard themes. Mainly because people’s appetites have not changed much over time.
The format rarely changes – an advertised object is given…
Advertising works on emotion, desires and projections, fertile ground for suggestion, deceit and manipulation.
A history of advertising brings you face to face with some of the most manipulative souls to ever invent themselves – yet it shows how humans relate, emote and enjoy life.
Advertising – “a locksmith’s key to human consciousness”
Digital advertising provides plenty of binary opposites to twerk your cognitive dissonance…
Some basic suppositions – your audience is global + local.
Your audience is connected + segmented. Often that audience is atomised and individuated in reality, while social and collectivistic online.
By using any 1 channel in a multiverse, your audience and tools are self selected, i.e. Instagram – pictures, youth demographic, fashion conscious, mobile, imagistic, etc.
Having a deluge of available information, your audience must filter content. How you address the filter is key to your online advertising success.
An old quote goes – “50% of advertising is wasted, but I don’t know which half!”
With modern analytics tools you know which half!
Knowing what works today, does not mean it holds true for tomorrow, when the attention span is so short. Pace of change is fast – “plus ça change, plus c’est la même chose.”
“A fertile idea impregnates the mind. Too many ideas paralyze action.”
Digital Advertising – Not Black and White. Most certainly not gray! 🐾